The social environment in the state is characterised by a people filled with warmth, hospitable, tolerant and accommodating. The social relationship existent in Osun is a plus to the economic aspect because businesses and economy grows in an atmosphere of peace. This affords indigenes and foreigners the opportunity to carry out their commercial activities in a conducive environment devoid of violence and arson.
Being an agrarian state, the presence of food and cash crops pools traders and artisans to the state and this further helps in the economic development .The state is famous for many prominent markets such as Owena, Sekona, Ikirun, Ifon, Odo Ori markets and a whole lot of others
The presence of cottage industries provides jobs for the virile manpower abundant in the state. The railway track crossing in the state also helps in the economic development through movement of goods and people.
No state in Nigeria is as culturally rich as Osun. The state has produced cultural icons like Chief Duro Ladipo, Twin Seven Seven, Nike Art Gallery and the famous Susan Wenger popularly known as Adunni Olorisa. The state is famous for festivals such as Osun Osogbo International Festival, Olojo Festival in Ife, Iwude Festival in Ilesa. Osun is also blessed with numerous tourist attractions like the Kiriji War Museum, Erin Ijesa Waterfalls, Oranmiyan staff at Ife Ife Museum, Obafemi Awolowo University Zoological Gardens, Ayinkunigba water falls, Mbari-Mbayo Cultural Heritage, Idi Baba Cultural Centre, Igbo Sango at Ede. These tourists’ sites are potential sources of revenue generation.